INDICE: Foreword by Professor Wim Naudé, Director of Research, ixMaastricht School of ManagementAbout the Author xiiiChapter 1 Introduction 1Doing Business in Emerging Markets – Risks, Opportunities and PracticePART I – RISKS 7Chapter 2 Country Risk 9Politics and Business in Emerging MarketsChapter 3 Corporate Social Responsibility 57Transparency, Ethics and Governance in Emerging MarketsChapter 4 Business Culture 95Cross-Cultural Management and People in Emerging MarketsPART II – OPPORTUNITIES 119Chapter 5 Marketing 121Implementing Marketing Ideas into and from Emerging MarketsChapter 6 Entrepreneurship and Innovation 151Technology, Innovation and New Business Ventures in Emerging MarketsPART III – PRACTICE 177Chapter 7 Strategy and Operations 179Changing Business Strategies and Operations in Emerging MarketsChapter 8 Strategic Alliances 211Western Business and Emerging MarketBusiness – Working TogetherChapter 9 Lessons for Global Business 249What We Can Learn from the BRICS and BeyondGlossary 261Reading List 267Recommended Further Reading 275Index 279
- ISBN: 978-1-119-96269-4
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 304
- Fecha Publicación: 06/07/2012
- Nº Volúmenes: 1
- Idioma: Inglés