The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the various plans.
- ISBN: 978-0-415-87353-6
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 232
- Fecha Publicación: 01/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés