Business models for sustainable telecoms growth in developing economies

The authors of Business Models for Sustainable Telecoms Growth in Developing Economies utilize their considerable ‘hands on’ experiences of working in successful telecommunications companies to show the reader how to address the challenges of creating, facilitating, and maintaining sustainable telecommunications growth in developing countries. Focusing on underdeveloped and developing countries, the authors present a snapshot of these countries through real-life case studies. They provide business models that can be adopted to enable the journey towards telecommunications penetration in developing countries. The book also contains a chapter ‘Straight from CEOs,’ in which the movers and shakers of the industry are interviewed for their solutions. INDICE: Dedication Foreword Preface Acknowledgements and Disclaimer 1. TheImpact of Communications on Developing Markets Importance Of Information Access For Developing Countries Developing Countries And The Internet Communications And The Value Of Information Telecommunications Penetration And Economic Growth Communications For Mass Markets In Developing Economies The 'Digital Divide' What Is It Really Closing The Digital Divide - Why It Matters Wireless Communications In Developing Countries Business, Government, Ngo's And Regulators. Are Efforts Focused? Conclusion 2. Mobile telephony a great success story; Can mobile growth be sustained? Mobile a greatest success story Role of GSM technology Mobile Communications and Digital divide Enriching Communication between people Richer communication and Sustainable society Mobile Communications versus Social Economic development Case: Living at the edge Mobile Growth and Sustainability Key factors affects spread of mobile phones New mindset to Profitability-Adjusting DuPont Profitability Model for serving consumers at the bottom of the pyramid Case: India Reached critical mass for mobile services Conclusion 3. Communications for All - is it a Myth? Who are the key stakeholders? Do government and regulators really represent the masses? Are donor communities really helping? Where does the funding go? Are operators greedy or a victim of their own success? Mobile profits may be excessive but shareholders expect them to be maintained (Case studies: India, Philippines) Are service providersacting responsibly? What is responsibility to the cause? What is the role of the international donor community? And what role should they be playing? Summary 4. Customers' needs for telecoms services and applications Understanding consumer at the low end of the market Do people in developing markets use the phone in the same way as in developed? What services do consumers at the bottom of the pyramid want? (Ericsson Consumer Lab research) What applications are exclusively relevant for developing markets The challenges of penetrating a market with advanced technology and services Advanced Data and high bandwidth services and their relevance to low end consumer Go to market approach- Key principles Conclusion 5. Mobilising wireless communications for mass markets Overview Mobilizing mass market economies Main Drivers - Mass Market Communications Mobilisation Some Key Wireless Technology Developments Bringing It All TogetherInnovations In Mobile Communication Services Summary 6. Be lean or be dead - are there any other options? Defining Innovative Business Models for Sustainable telecoms growth Paradigm Shift in Strategic Thinking Sustainable SubscriberGrowth Giving access to rural areas: Key technical constraints Understanding Communications Value chain Key challenges for service providers Best practicesfor reducing total cost of ownership Developing Sustainable business Models Proven Business Models Summary 7. Straight from Top Executives - Trends and Approaches Internet in rural areas - Emerging business models and opportunities in developing countries Overview Current status of internet in rural areas Examples of Internet Use For Rural Development Trend towards Bridging the Rural-Urban Internet Gap Broadband for All - European Commission Initiative and Emerging Technologies Community Multimedia Centers Model Opportunities for Internet Based Services The BIG Opportunity: E-Government Services for Rural Areas Conclusion 8. Making It Happen: Enabling Communication in developing Economies Policy and Regulatory Environment Set up an independent regulatory authority Develop national ICT policies that encourage competition Prioritizing universal access Open the spectrum for emerging technologies Enabling capital access Grazing the barriers of credit for low-income groups Building human capacity Conclusion Index

• ISBN: 978-0-470-51972-1
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 328
• Fecha Publicación: 28/03/2008
• Nº Volúmenes: 1
• Idioma: Inglés