The silver market phenomenon: business opportunities in an era of demographic change

The current shift in demographics – aging and shrinking populations – in manycountries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ‘silver market’, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and shareof the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market aswell as other select countries. State-of-the-art innovation, product development, and marketing for aging customers With real-life examples from countries with a large ‘silver market’ such as Japan and from leading companies Comprehensive analysis from the main experts in the field First book in English on this topic INDICE: The Demographic Shift: Challenges, Chances, Perspectives.- Innovation and Product Development for the Silver Market.- Marketing for the Silver Market.- Industry Challenges and Solutions.- Wrap-up and Outlook.

• ISBN: 978-3-540-75330-8
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 400
• Fecha Publicación: 01/07/2008
• Nº Volúmenes: 1
• Idioma: Inglés