Outthink the competition: how a new generation of strategists sees options others ignore

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the 'Outthinkers' 'Outthinkers' are entrepreneurs and corporate managers with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigmshift and that during such revolutions, outthinkers beat traditionalists.Outthink the Competition presents stories of breakthrough companies like Apple, Google, RIM, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts inthe book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Learn to adopt Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight. ÍNDICE: Foreword by Tom Peters Acknowledgments Part 1. The Foundation 1. Evolution through Revolution 2. Today's Business Revolution Part 2. The New Outthinker Playbook 3. Move Early to the Next Battleground 4. Coordinate the Uncoordinated 5. Force Two-front Battles 6. Be Good 7. Create Something Out of Nothing Part 3. The Five Habits of Outthinkers 8. Mental Time Travel 9. Attackingthe Interconnected System 10. Frame Shifting 11. A Disruptive Mindset 12. Shaping Perceptions Part 4. Apply the Outthinker Process 13. Step 1: Imagine 14. Step 2: Dissect 15. Step 3: Expand 16. Step 4: Analyze 17. Step 5: Sell Part 5. Rebuilding the Organization from Within 18. Phase 1: Establish Multiple Points of Differentiation 19. Phase 2: Create Playbook Asymmetry 20. Phase 3: Construct an Outthinker Culture Appendix A. The Research Appendix B. The 36 Stratagems Appendix C. Tools Notes

• ISBN: 978-1-118-10508-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 30/11/2011
• Nº Volúmenes: 1
• Idioma: Inglés