Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism andcommunication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well asan essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices thatis, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author hascompletely revised and updated the Third Edition, integrating new informationon computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving itsaims.Author Klaus Krippendorff discusses three distinguishing characteristicsof contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Third Edition will also be a valuable resource for practitioners in a variety of disciplines.
- ISBN: 978-1-4129-8315-0
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 448
- Fecha Publicación: 01/04/2012
- Nº Volúmenes: 1
- Idioma: Inglés