Attention! this book will make you money: how to use attention-getting online marketing to increase your revenue

In todays social web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. There is a growing expectation for your business to have more than a website and a blog. Customers expect to see videos in which you talk about your brand, they expect you to be accessible via social networks like Twitter and Facebook. Anyone, from the blogger whos looking to earn an income online to the small business owner with a small budget, can compete for attention and survive in the Internet age, as the tools and techniques are free or inexpensive, yet have a maximum impact. However, to be effective, the tools and techniques mustbe understood and applied correctly. Attention! is a guide to using social media to market your brand or business online. Gary Vaynerchuk, for example, become a social-media maven and turned his $4 million wine business into $50 million; his web show at Winelibrary.tv is watched daily by 80,000 viewers. In three parts, readers will learn: The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing The tools, techniques and tricks to get attention online and turnthat attention into profit

• ISBN: 978-0-470-59927-3
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 18/08/2010
• Nº Volúmenes: 1
• Idioma: Inglés