With the application of advanced demographics, psychographics, and other social-science techniques, Consumer Behavior For Dummies gives readers a better understanding of the factors that consumers consciously and subconsciously consider when making a purchase decision. Consumer Behavior For Dummies also enables readers to leverage that information to develop a more effective marketing mix that speaks directly to the needs and desires of their customers. This title provides concrete, MBA-level instruction for readers on how to apply these tools to their marketing programs.
- ISBN: 978-0-470-44983-7
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 08/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés