INDICE: Introduction. PART I: Everyone Starts Somewhere. Chapter One: Fortune. Chapter Two: Know What You Want and How to Get It. Chapter Three: The Truth. Chapter Four: Believing. Chapter Five: Change. Chapter Six: Publicity. Chapter Seven: Be Organized. Chapter Eight: Going International. Chapter Nine: Don't Spend Money (Unless You Have To). Chapter Ten: Making It. Chapter Eleven: Problems Are Opportunities. Chapter Twelve: Boxed In. PART II: The Do's and theDon'ts. Chapter Thirteen: Be Careful. Chapter Fourteen: Some Things Can't Be Saved. Chapter Fifteen: The Noise Stops Here. Chapter Sixteen: Luck. Chapter Seventeen: Partners. Chapter Eighteen: Make Sure It Works. PART III: Building the Business. Chapter Nineteen: Don't Despair. Chapter Twenty: Great Ideas. Chapter Twenty-One: Focus. Chapter Twenty-Two: Don't Create Overhead (Have I SaidThis Before?) Chapter Twenty-Three: A Rising Tide Lifts All Yachts. Chapter Twenty-Four: A Hollywood Detour. Chapter Twenty-Five: Finally, a Marriage. Chapter Twenty-Six: Rededication. Chapter Twenty-Seven: The Fearlessness of Expansion. Chapter Twenty-Eight: Oprah and the Goliaths. PART IV: Why Are You Doing This? Chapter Twenty-Nine: Beyond Business. Chapter Thirty: Congressman as a Brand. Chapter Thirty-One: Tragedy. Chapter Thirty-Two: Opportunity. Chapter Thirty-Three: The Big Sell. Chapter Thirty-Four: The Negotiation. PART V: Citizen Diplomat. Chapter Thirty-Five: Good Morning, Baghdad. Chapter Thirty-Six: Filling a Hole. Additional Photos. Acknowledgments.
- ISBN: 978-0-470-87437-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 337
- Fecha Publicación: 27/10/2010
- Nº Volúmenes: 1
- Idioma: Inglés