Expanded and revised to cover even more SEO-specifics, including information on how to write SEO-friendly tags and case studies about actual companies thathave implemented the exact techniques drawn from first edition of the SEO Bible to improve their web site rankings in search engines. SEO Bible, 2E helps organizations and business in the small- to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information about how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign. New information in this edition includes actual case studies of Web sites that have implemented the books specific SEO techniques to significantly improve search rankings, along with detailed advice on how to write an SEO-friendly tag for maximum exposure. The SEO Bible is designed to be the only SEO resource that an individual needs to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Sidebars provide additional information and point readers to additional resources that will help them better understand aspects of SEO. Interviews with 16 executives from top search companies help readers understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications. Topics Covered: Creating an SEO Plan Building Your Site Pay-Per-Click and SEO Tagging your Site The Content Puzzle Behavioral Targeting The role of links and linking Adding your Site to directories Inclusion Services Robots, Spiders, andCrawlers Automating SEO Optimization Maintaining SEO After the Launch Analyzing your Success Rates Planning Worksheets.
- ISBN: 978-0-470-45264-6
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 528
- Fecha Publicación: 02/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés