The practice of government public relations

Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up-to-date overview of best practices. It examines the specifics of government public relations and includes a CD-ROM withPowerPoint® slides, checklists, and additional resources.

• ISBN: 978-1-4398-3465-7
• Editorial: CRC Press
• Encuadernacion: Cartoné
• Páginas: 271
• Fecha Publicación: 25/07/2011
• Nº Volúmenes: 1
• Idioma: Inglés