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Entrepreneurship and small business management inthe hospitality industry
Lee-Ross, Darren
Lashley, Conrad
Divided into four sections, Entrepreneurship and Small Business Management inthe Hospitality Industry takes an intuitive step by step progression through each stage of the entrepreneurial process:*Context, theoretical perspectives and definitions; the entrepreneur and their environment. What are the characteristics of an entrepreneur?*Concept to reality: the feasibility study, analyzing the competition, sourcing funding and selecting partners, especially in a family business*The business plan: the structure and content of the business plan, through to detailed distribution, marketing and human resource planning including cultural differences and considerations*Growth and the future: venture capital, e-strategies, new markets and exit strategies.*Covers all aspects of entrepreneurship in the hospitality industry from entrpreneurial characteristics to business planning* Uses culturally diverse cases and examples to give a holistic view of entrepreneurship* Takes a learning by doing approach with features such as chapter objectives, case studies, reflections, role-play activities and experiential exercises
- ISBN: 978-0-7506-8448-4
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 24/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés