This book is the first comprehensive textbook on political marketing. Drawingon the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
- ISBN: 978-0-415-43128-6
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 29/06/2009
- Nº Volúmenes: 1
- Idioma: Inglés