'The Political Marketing Game 'identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity,values and vision are as much a part of a winning strategy as market-savvy pragmatism. JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include 'Political Marketing and British Political Parties' (2001and 2008), 'The' 'Political Marketing Revolution' (2004), 'Political marketing: principles and applications' (2010) and 'Global Political Marketing' (2010). INDICE: Introduction - Analyzing the Market - Strategic Development - Leading Responsively - Marketing the Party - Communicating - Managing Delivery - Marketing Democratically - Conclusion: Political Marketing, Democracy and Partnership - Academic References - Practitioner Interview References -
- ISBN: 978-0-230-53777-4
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 31/03/2011
- Nº Volúmenes: 1
- Idioma: Desconocido