Getting naked: a business fable about shedding the three fears that sabotage client loyalty

Pat Lencioni, besides being a best-selling author, leads a very successful consulting firm. This book explores the key advantage his firm has over many larger competitors: it inspires extraordinary loyalty in its clients. Lencioni believes that vulnerability is the underlying trait that keeps these clients coming back. Only through vulnerability can an organization earn such deep trust and confidence, and since this trait is so rare in the business world, it represents a real competitive edge for companies willing to embed it in their practice. Following the highly effective model of his previous books, Lencioni illustrates the principles through a fable, then explains the theory in depth andpresents concrete steps for putting it to work in any organization. The storyfollows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

• ISBN: 978-0-7879-7639-2
• Editorial: Jossey Bass
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 12/02/2010
• Nº Volúmenes: 1
• Idioma: Inglés