INDICE: PROLOGUE Chapter One: KFC - Pioneer in China Chapter Two:Assemble And Retain The Most Qualified Team Chapter Three: Business Strategy Chapter Four: Local Partnership, Government Relations, and Crisis Management Chapter Five:Product and Marketing Chapter Six: Supply Chain Chapter Seven: Real Estate Development Chapter Eight: Operation Excellence Chapter Nine: Localization, Innovation and Adaptation Chapter Ten: Headquarters Support Chapter Eleven: Leadership with Chinese Characteristics Chapter Twelve: Past And Future EPILOGUE
- ISBN: 978-0-470-82384-2
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 200
- Fecha Publicación: 01/08/2008
- Nº Volúmenes: 1
- Idioma: Inglés