BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in avariety of business situations. Diana Luck's course book is a tremendous toolfor students to use to reinforce learning points from across the syllabus forthis unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting andhotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing
- ISBN: 978-0-08-096622-9
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 12/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés