Marketing

Marketing

65,81 €(IVA inc.)

INDICE: Part 1: Introduction to Marketing; 1: An overview of marketing; 2: Analysing the marketing environment; 3: Understanding consumer decision-making; 4: Analysing the competitive situation; 5: Information for marketing decision-making and marketing research; 6: Segmenting and targeting markets; 7: Positioning the firm and its products; Part 2: Implementing marketing mix strategies;8: Product decisions; 9: Developing and managing products; 10: Marketing channels and the role of intermediaries; 11: Marketing communication strategy; 12:Implementing marketing communication mix strategies; 13: Pricing concepts andsetting the right price; 14: Putting it all together: The strategic marketingplan; Part 3: Specialised marketing; 15: marketing in specialised markets

  • ISBN: 978-0-19-599313-4
  • Editorial: Oxford University
  • Encuadernacion: Rústica
  • Páginas: 480
  • Fecha Publicación: 13/01/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés