Game-changing strategies: how to create new market space in established industries by breaking the rules

INDICE: Introduction. 1. The Innovation Is in the Business Model~MS. 2. Discovering New Business Models~MS. 3. Creativity Is Not Enough: From Discoveringto Implementing New Business Models~MS. 4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS? 5. Separation Is Not Enough: How to Achieve Ambidexterity~MS. 6. Responding to Business-Model Innovation~MS. 7. When Would Established Firms Discover New Business Models~MS? 8. Rethinking Innovation in the Big Firm~MS. Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS. Appendix B: How to Enhance Corporate Creativity~MS. Appendix C: How to Measure Relatedness Between Two Markets~MS. Notes. References. Acknowledgements. The Author. Index.

• ISBN: 978-0-470-27687-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 04/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés