Consumer Culture, Modernity and Identity offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or ‘being modern’ mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity. INDICE: IntroductionI: LIFESTYLE CHOICES AND CONSTRUCTION OF MODERNIST IDENTITIESThe Rich and the Super-Rich: Mobility, Consumption and Luxury Lifestyles - Mike FeatherstoneShop Talk: Shopping Malls and their Publics - Sanjay SrivastavaConsumer Agency of Urban Women in India - Shelly PandeyModernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective - Nita MathurImagining Identity in the Age of Internet and Communication Technologies - Robert RattleII: GLOBAL MARKETS, LOCAL NEEDS: FASHION AND ADVERTISINGStructural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India - Steve Derné, Meenu Sharma and Narendra SethiFashion, Advertising and Identity in the Consumer Society - Douglas KellnerCultural Politics of Branding: Promoting ‘KamaSutra’ in India - William MazzarellaShopping for Fashions in Post-Socialist Russia - Olga GurovaSales Tours, or How Czech Seniors Learned to Love Capitalism - Marketa RulikovaIII:SUBALTERN CONCERNS AND MORAL SUBJECTIVITIESPolitics of Consumption, Politics of Justice: The Political Investment of the Consumer - Roberta SassatelliEthical Consumption in the Global Age: Coffee’s promise of a better World - Nicki Lisa ColeConsumer Culture and Turkish Poor Youth’s Identity: Issues of Vulnerability and Exclusion - Melike Aktas YamanogluIndex
- ISBN: 978-8-1321-1127-6
- Editorial: SAGE Publications Pvt. Ltd
- Encuadernacion: Cartoné
- Páginas: 444
- Fecha Publicación:
- Nº Volúmenes: 1
- Idioma: