This book looks at such issues as international trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers, and the role of international organizations under the aegis of the United Nations. INDICE: Triple Bottom Line International Marketing: An Introduction MarketPotential of Countries International Organisations International Trading International Competitive Advantage and Buyers Profile International Environment for Business, Customer, Competition and Controls International Pricing International Marketing: Business-to-Business International Marketing of Services The International Buying Process and E-Commerce International Strategic Marketing International Stakeholders International Brands and Stakeholders InternationalMarketing Concepts Market Competitive Forces Worldwide Advertising and Promotion in International Markets International Public Relations International Marketing Research Distribution of Goods Worldwide International Markets for the Twenty-first Century, Imports and Exports International Management for Marketing Personnel International Marketing Audit International Collaborations, Controls and Global Manufacturing Understanding Case Studies
- ISBN: 978-0-7619-3640-4
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 596
- Fecha Publicación: 01/03/2008
- Nº Volúmenes: 1
- Idioma: Inglés