The premise of this book is that analytics is needed by all enterprises in order to be successful. Previously enterprises were required to know what happened in the past but in todays environment, they are expected to have a good knowledge of what happens next. This book provides the secret sauce of success moving forward. The tentative contents is: (1) Age of transformation; (2) A new animal in the organizational forest: The analytic; (3) Where analytics live inthe enterprise; (4) The value of analytics; (5) Relationships betwixt and between; (6) Technologies of analytics; (7) Markets and marketers of analytics; (8) Where is this all going?
- ISBN: 978-0-470-46171-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 236
- Fecha Publicación: 07/10/2009
- Nº Volúmenes: 1
- Idioma: Inglés