Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthoredby a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in thereal world.
- ISBN: 978-1-118-24932-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 480
- Fecha Publicación: 05/09/2012
- Nº Volúmenes: 1
- Idioma: Inglés