Managerial Economics: Applications, Strategies and Tactics
McGuigan, James R.
Moyer, R. Charles
Harris, Frederick H.deB.
306,80 €(IVA inc.)
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book’s seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
- ISBN: 9781305506381
- Editorial: CENGAGE LEARNING SERVICES
- Encuadernacion: Rústica
- Páginas: 816
- Fecha Publicación: 01/01/2016
- Nº Volúmenes: 1
- Idioma: