Samsung electronics: and the struggle for leadership of the electronics industry

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise,but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.Visiting Professor of Strategy and Management, KDI School of Policy and Management Associate Fellow of the East Asia Institute, Faculty of Oriental Studies, Cambridge University CEO of Korea Associates Business Consultancy Ltd Dr Tony Michell has been advising foreign and local companies and the government in South Korea since 1978. He is the founding CEO of Euro-Asian Business Consultancy Ltd and its sister company Korea Associates Business Consultancy, which provides a wide range of market research and advisory services. EABC was the Korean associate of the Economist Corporate Network 1994-2003 and now the Korean and Northeast Asian representative of Asian Expertise (AXP) and operates the Korea Peer Group Forum, which briefs locally-based MNC country managers on economic, political and commercial developments. EABC also publishes annual studies on the chaebol, the success factors for foreign firms in Korea, and the market for acquisitions. EABC was the first Western firm to establish an office inNorth Korea and helped structure a number of the first foreign business dealsin North Korea. Over the last twelve years Dr Michell has worked closely withthe Economist Intelligence Unit and the Economist Corporate Network on Roundtables with the Government of South Korea and on regional briefing programs in Japan, Taiwan and China. He is a much sort after speaker and regularly addresses business conferences in Korea, Japan, Hong Kong, Singapore, the USA, Europeand Australia. Prior to launching EABC in 1989, he was a director of Tetra Pak Korea (1987-89) and a consultant to the UNDP, the World Bank, and the South Korean Economic Planning Board.

• ISBN: 978-0-470-82266-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 18/05/2010
• Nº Volúmenes: 1
• Idioma: Inglés