Online marketing heroes: interviews with 25 successful online marketing gurus

INDICE: Introduction. 1. Joan Holman: Joan Holman Productions. 2. Greg:Hartnett: Best of the Web, Hotel Hotline. 3. Jacob Hawkins: Overstock.com. 4. MarkOldani: Circuit City Direct. 5. Jeffrey Glueck; Travelocity. 6. Lauren Freedman: the e-tailing group. 7. Tamara Adlin: Aldin, Inc. 8. Steve Rubel: Edelman.9. Greg Jarboe: SEO-PR. 10. Eric Ward: Link Marketing Consultant. 11. Jordan Gold: Freedom. 12. Heather Lloyd-Martin: SuccessWorks. 13. Chris Baggott: Compendium Software. 14. Ed Shull: NetResults. 15. Brian Lusk: Southwest Airlines.16. Lee Odden: TopRank Online Marketing. 17. Jill Whalen: High Rankings. 18. Liana Evans: KeyRelevance. 19. Perry Marshall: Perry S. Marshall & Associates.20. Kevin Lee: Didit. 21. Paul O'Brien: Zvents. 22. Ron Belanger: Yahoo! 23. David Fischer: Google. 24. Phil Terry: Creative Good. 25. Patrick Duparcq: Kellog School of Management, Northwestern University.

• ISBN: 978-0-470-24204-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 336
• Fecha Publicación: 20/03/2008
• Nº Volúmenes: 1
• Idioma: Inglés