This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise. INDICE: Introduction - Ribbon-Wearing: Towards a Theoretical Framework - Flags and Poppies: Charity Tokens of the Early Twentieth Century - Ribbon Histories - Symbolic Uses of the Ribbon - 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self - Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' - The Commercialisation of Charity and the Commodification of Compassion - Conclusion -
- ISBN: 978-0-230-24789-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 208
- Fecha Publicación: 17/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés