PR- a persuasive industry?: spin, public relations and the shaping of the modern media
Morris, Trevor
32,66 €(IVA inc.)
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. ÍNDICE: The Allure of PR - The Lying Game - PR: What exactly is it? - Why PR Canb t be a Profession - Girls and Gurus - PR and the Mass Media - PR and Academia - PR and Advertising - PR in the World of Business - The Shape of the Modern PR Industry - Money Matters - Specialist PR - PR and Politics - PR for Not-for-Profit Sector - Internal Communications - Where the PR industry is Heading
- ISBN: 978-0-230-20584-0
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 17/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés