This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, orjust interested in this fascinating and fast growing market, this book offersreaders a vital insight into how PR works. ÍNDICE: - Preface - Acknowledgments - - PART I: UNDERSTANDING PUBLIC RELATIONS - What is Public Relations? - Lessons from History - The Structure of thePR Industry - PR and Integrated Marketing Communications - PR Sectors and Specialisms - The Reputation of Public Relations - The Law and Public Relations -Public Relations Ethics - The Academic Study of Public Relations - - PART II:STRATEGY AND PLANNING - POSTAR, a PR Planning Aid - Objectives - Strategy - Methods - How to be Creative - Tactics - Administration - Evaluating Results - Crisis Management - Creating a Socially Responsible Image - - PART III: SKILLS- Dealing with the Media - Press Releases - Writing Feature Articles and Opinion Pieces - How to call a Journalist - Internal Communications - How to make an Effective Speech or Presentation - PR Photography and Images - How to Plan and Run Events - PR Skills in the Online World - - PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE - PR Growth Sectors - Factors Influencing Growth
- ISBN: 978-0-230-20583-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 264
- Fecha Publicación: 31/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés