Yahoo! web analytics: tracking, reporting, and analyzing for data-driven insights

Written by web analytics expert Dennis R. Mortensen, the Director of Data Insights and the face of Yahoo! Analytics, Advanced Web Analytics with Yahoo! Analytics is the first and only book on the software and offers detailed, hands-on tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about. Advanced Web Analytics with Yahoo! Analytics begins with an advanced installation guide that offers crucial advice about data collection groupings and tracking code customization. The book then explores advanced content and conversion tracking, showing readers how to track everything from revenue in multiple currencies to various conversion actions, including multiple sales actions during the same visit. Enterprise campaign tracking, including paid search setup and how to create and manage multiple campaign categories, is followed by in-depth information about merchandising tracking and reporting. Advanced implementation chapters cover such crucial topics as tracking custom fields and internal search, implementations for Flash- and Ajax-based objects, and dealing with enterprise content management and e-commerce systems. Part II of the book is an in-depth explanation of the best ways to set up and use Yahoo! Analytics powerful reporting features. After readers have a full understanding of the reporting interface and advanced filtering capabilities, the book details the best ways to customize reports in such categories as demographics, content, navigation, andsales. The following chapter delves into the best ways to use the powerful dashboards and will reference the dashboards presented in the books color insertso readers can see the powerful dashboard capabilities in color. Part II concludes with chapters on advanced reports, such as path analysis and funnel analysis, and detailed information on using the softwares application programming interface. Part III shows readers how to reach actionable insights and analyzeand optimize content, forms, and paid search. Featuring in-depth information,hands-on examples, fascinating case studies, and a 32-page color insert that shows interesting dashboard configurations and data visualization examples, this book is sure to be a must-have treasured resource for all Yahoo! Analytics users.

• ISBN: 978-0-470-42424-7
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 408
• Fecha Publicación: 08/05/2009
• Nº Volúmenes: 1
• Idioma: Inglés