Strategic marketing management: a process based approach
Moutinho, Luiz
Southern, Pat
53,42 €(IVA inc.)
Strategic Marketing Management: A process based approach integrates Marketingwith other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. Itprovides the final year student with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-basedapproach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
- ISBN: 978-1-84480-000-1
- Editorial: INTERNATIONAL THOMSON PUB
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 01/08/2008
- Nº Volúmenes: 1
- Idioma: Inglés