Get lucky: how to put planned serendipity to work for you and your business

A guide to getting luck on your sideAs the pace of change accelerates and thevolume of information explodes, we're under great pressure to connect just intime with the people and ideas we need to thrive. But we can no longer plan our way to success€”there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often. Distills planned serendipity into eight key elements: preparedness, motion, activation, attraction,connection, commitment, porosity, and divergenceFeatures stories of serendipity in action at well-known companies including Avon, Target, Steelcase, Google, Facebook, Walmart, and moreWritten by serial entrepreneurs and cofounders ofGet Satisfaction, a breakout platform for online customer service communitieswith over 100,000 clientsPlanned serendipity is not an abstract, magical notion, but a practical skill. Get Lucky is the indispensable resource for anyone who wants to learn this skill and to make serendipity work for them. INDICE: 1 Prepare for the Unpreparable 12 Skill: Motion€”Breaking Out 293 Skill: Preparation€”Anatomy of a Geek Brain 534 Skill: Divergence€”The Garden of Forking Paths 815 Skill: Commitment€”Burning the Ships 1036 Skill: Activation€”Church vs. Stadium 1277 Skill: Connection€”Needle in a Haystack 1578 Skill: Permeability€”Storming the Castle 1779 Skill: Attraction€”Magnetic Fields 20310 Unraveling the Double Bind 227Serendipiography 235Acknowledgments 261Aboutthe Authors 263Index 265

• ISBN: 978-1-118-24975-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 03/05/2012
• Nº Volúmenes: 1
• Idioma: Inglés