Chasing the monster idea: the marketer's almanac for predicting idea epicness
Mumaw, Stefan
20,88 €(IVA inc.)
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the IdeaMonster and find out
- ISBN: 978-0-470-91585-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 02/02/2011
- Nº Volúmenes: 1
- Idioma: Inglés