Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation

The area of individual differences and segmentation is of great importance in modern science, since average effects and tendencies are found to lack important information and do not offer enough opportunities to support modern technologies and techniques. Individual Differences in Sensory and Consumer Science presents easily readable state-of-the-art coverage of how to plan and execute experiments which give rise to individual differences, and then provides the framework for successful analysis and interpretation of these results. The book highlights the different methodologies can be applied and how to select the correct methodology dependent upon the type of study that you are performing, be that product research and development, quality control, or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists Individual Differences in Sensory and Consumer Science provides both academics and industry professionals with the first complete overview of a topic of ever increasing importance. Identifies how to plan and execute experiments in sensory and consumer scienceAnalyzes and interprets individual variances in sensory and consumer researchDifferentiates best practices for examining product development, quality control, and consumer acceptance INDICE: 1. Introduction2. General concept and framework3. Individual differences in descriptive sensory data4. Individual differences in discrimination testing5. Individual differences in projective mapping6. Individual differences in CATA, sorting and PSP7. Individual differences in TDS8. Individual differences in consumer liking data (rating)9. Individual differences in consumer liking data (choice based conjoint)Appendix: The different statistical methods used

• ISBN: 978-0-08-101000-6
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 308
• Fecha Publicación: 01/03/2018
• Nº Volúmenes: 1
• Idioma: Inglés