Beyond Hofstede: culture frameworks for global marketing and management

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasingcomplexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. INDICE: PART I INTRODUCTION AND OVERVIEW - 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata - PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS - So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley - Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras ; P.Steel - Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata ; E.Izberk-Bilgin - PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM - Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen - Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard , ; E.J.Arnould - PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS - Impact of Culture on Cross-Cultural Research; S.P.Douglas ; C.Samuel Craig - Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan ; X.Chen - Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley - PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES - Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore - Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu ; C.Dale - PART VI REFLEXIVE CONSIDERATIONS - Reflexive Considerations of Culture Theoriesin Global Marketing; C.Nakata - INDEX

• ISBN: 978-0-230-20239-9
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 16/07/2009
• Nº Volúmenes: 1
• Idioma: Inglés