Business model generation: a handbook for visionaries, game changers, and challengers
Osterwalder, Alexander
Pigneur, Yves
Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. Business Model Generation will teach you practical innovation techniques used today by leadingcompanies worldwide. You will learn how to systematically understand, design,and implement a new business model or analyze and renovate an old one.
- ISBN: 978-0-470-87641-1
- Editorial: Wiley
- Encuadernacion: Rústica
- Páginas: 278
- Fecha Publicación: 19/07/2010
- Nº Volúmenes: 1
- Idioma: Inglés