Measure what matters: online tools for understanding customers, social media, engagement, and key relationships

INDICE: Foreword. Preface. Part 1: Not Your Father's Ruler. Chapter 1: Not Only Can Everything Be Measured, You Won't Survive Without Good Metrics. Chapter 2: How to Get Started. Chapter 3: Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4: Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2: How to Measure What People Are Saying About You Online and Off. Chapter 5: How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6: How to Use Numbers to Get Closer to Your Customers. Chapter 7: Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8: How to Measure Influencers and Thought Leadership. Chapter 9: Measuring Relationships with Your Local Community. Chapter 10: Measuring What Your Employees Think. Chapter 11: Threats to Your Reputation: How to Measure Crises. Chapter 12: Measuring Relationships with Sales People, Channel Partners, and Franchisees. Chapter 13: Measurement for Non-Profits. Chapter 14: Measure what Matters in Higher Education: How to Get an A in Measurement. Epilogue. Glossary. Appendix 1. Appendix 2. References.

• ISBN: 978-0-470-92010-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 23/02/2011
• Nº Volúmenes: 1
• Idioma: Inglés