GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition offers several new perspectives. These include a broadened definition of "global strategy," comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
- ISBN: 9781133953265
- Editorial: Cengage Learning
- Encuadernacion: Rústica
- Páginas: 560
- Fecha Publicación: 01/01/2014
- Nº Volúmenes: 1
- Idioma: