Burning the ships: intellectual property and the transformation of Microsoft
Phelps, Marshall
Kline, David
As Microsoft goes, so goes the industry. Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges. Burning the Ships recounts Phelpss dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsofts secret two-year negotiations with Red Hatand Novell that led to the worlds first intellectual property peace treaty and technical collaboration with the open source community. Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner. And most of all, learn how intellectual property can be deployed by anyfirm to create high-value business opportunities and ensure success in todaysnew open innovation age.
- ISBN: 978-0-470-43215-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 186
- Fecha Publicación: 21/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés