Burning the ships: transforming your company's culture through intellectual property strategy
Phelps, Marshall
Kline, David
15,66 €(IVA inc.)
INDICE: About the Authors. Acknowledgments. Introduction. Chapter 1 The Collaboration Imperative. Chapter 2 Like Cortez Burning His Ships. Chapter 3 Money Isn't Money Anymore. Chapter 4 A Very Secret Mission. Chapter 5 Leadership Starts at the Top. Chapter 6 The Road Ahead (with Apologies to Bill Gates). Index.
- ISBN: 978-0-470-91821-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 208
- Fecha Publicación: 08/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés