The retail doctor's guide to growing your business: a step-by-step approach to quickly diagnose, treat, and cure

Imagine that you're the owner of one of the millions of independent businesses struggling in an ailing economy. You're looking at cutting costs and coping with lower sales; you don't know where to turn. Time to call-in Bob Phibbs, the Retail Doctor. The Retail Doctor's Guide to Growing Your Business is a must read for any business owner. Readers will receive the action steps they need to make change happen, offering practical and simple tactics to differentiate their companies from those of competitors. Known for his concrete advice and accessible style, Phibbs provides insights that can be immediately applied by the reader; from how to properly read your financials so you can judge your successes and failures, to insights into why things might not be going quite as planned. While others are out looking for the silver bullet to cure their business problems, readers of The Retail Doctor's Guide to Growing Your Business will be guided through a series of easily managed small steps that will produce enormous returns.Bob Phibbs (Long Beach, CA), known nationwide as the Retail Doctor, is an internationally recognized expert on business strategy, customer service, sales, and marketing. As a motivational speaker and consultant, he has helped some ofAmericas best-known brands, including Yamaha, Caswell-Massey, Viking, LEGO, Lumber Liquidators, and Brother succeed when economic circumstances or new competitors have challenged their customer base. For the past 15 years, the mission of Bobs consulting company, The Retail Doctor, has been to provide training and consulting to independent businesses, teaching them how to successfully compete in any environment. Bob speaks 30+ times a year, and is a frequent gueston MSNBCs Your Business, Fox News Money for Breakfast and other television programs. In addition, he can be heard on radio, maintains a popular blog and podcasts. Bobs programs and his work have been featured on PBS Life & Times, Entrepreneur magazine, The New York Times and Wall Street Journal. More about Bobcan be found through his Web site http://www.retaildoc.com/

• ISBN: 978-0-470-58717-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 272
• Fecha Publicación: 12/05/2010
• Nº Volúmenes: 1
• Idioma: Inglés