Political communication in direct democratic campaigns: enlightening or manipulating?

Analyzes the communication processes in direct democratic campaigns and theireffect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of thepublic in three campaigns, this book argues that the campaigns are more enlightening than manipulating. HANSPETER KRIESI is Chair in Comparative Politics at the Department of Political Science of the University of Zurich, Switzerland. He has previously taught at the universities of Amsterdam, the Netherlands,and Geneva, Switzerland.He is the director of a Swiss national research programme on the 'Challenges to democracy in the 21st century'. INDICE: Political Communication: an Integrated Approach; 'H. Kriesi - 'TheContext of the Campaigns; 'H. Kriesi' & 'L. Bernhard - 'Design of the Study: an Integrated Approach; 'R. Hänggli', 'C. Schemer' & 'P. Rademacher - 'Coalition Formation; 'L. Bernhard' & 'H. Kriesi - 'Construction of the Frames; 'R. Hänggli', 'L. Bernhard' & 'H. Kriesi - 'Message Delivery; 'L. Bernhard - 'Media Organizations in Direct Democratic Campaigns; 'P. Rademacher', 'M. A. Gerth '&'G. Siegert - 'Coverage of the Campaigns in the Media; 'M. A. Gerth', 'U. Dahinden', & 'G. Siegert - 'Key Factors in Frame-building; 'R. Hänggli - 'The Role of Predispositions; 'H. Kriesi' - The Role of Knowledge; 'H. Bonfadelli' & 'T. N. Friemel - 'When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior; 'W. Wirth, J. Matthes', & 'C. Schemer - 'The Impact of Positive and Negative Effects in Direct-Democratic Campaigns; 'W. Wirth', 'C. Schemer', 'R. Kühne' & 'J. Matthes - 'Conclusion; 'H. Kriesi - 'Bibliography - -

• ISBN: 978-0-230-30489-5
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 02/12/2011
• Nº Volúmenes: 1
• Idioma: Inglés