1000 days in Shanghai: the Volkswagen story - the first chinese-german car factory
Posth, Martin
18,27 €(IVA inc.)
CONTENTS: Foreword. Preface. Abbreviations. 1. China´s dream of Detroit - Wolfsburg´s gateway to Asia. 2. Culture shock - chaotic beginnings in anting. 3. Talent - The secret of our success. 4. Cash shortages and risky financial maneuvers. 5. "Big project" poker. 6. Two partners, one dream: the most modern automobile factory in china. 7. The open secret of the learning factory. 8. The Joint venture and its parents. 9. The Santana: trendstetter for motoring. 10. The long march to localization. 11. In the Dragon´s Den: politics in deal-making. Epilogue: At the end of 1.000 days. Ednotes. Index
- ISBN: 978-0-470-82388-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 250
- Fecha Publicación: 01/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés