Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more
- ISBN: 978-0-470-65173-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 580
- Fecha Publicación: 18/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés