Choice-based conjoint analysis
Raghavarao, Damaraju
Wiley, James B.
Chitturi, Pallavi
78,35 €(IVA inc.)
Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significantreference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. It presents an analysis of digital video recordings of a series of design meetings on the conceptual stages of a design project. The data were gathered from design meetings taking place as part of naturally occurring design practice, rather than being gathered through a staged experiment in which the conditions are highly controlled.
- ISBN: 978-1-4200-9996-6
- Editorial: Chapman & Hall/CRC Statistics and Mathem
- Encuadernacion: Cartoné
- Páginas: 192
- Fecha Publicación: 18/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés