INDICE: Acknowledgements. Preface. Introduction. Chapter 1. Future Tense. Chapter 2. Positioning. Chapter 3. Firm Identity and Purpose. Chapter 4. Markets and Services. Chapter 5. The Marketing System. Chapter 6. Organization Development. Chapter 7. Advanced Research and Open Innovation. Appendix. Afterword.About the Book.
- ISBN: 978-0-470-47225-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 09/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés