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26,10€(IVA inc.)

Luxury China: market opportunities and potential
Luxury China: market opportunities and potential
  • Chevalier, Michel
  • 978-0-470-82341-5
  • 2009-09-28
104,48€(IVA inc.)

Interpreting consumer choice: the behavioral perspective model
Interpreting consumer choice: the behavioral perspective model
  • Foxall, Gordon
  • 978-0-415-47760-4
  • 2009-09-25
22,19€(IVA inc.)

Gen buy: how tweens, teens and twenty-somethings are revolutionizing retail
Gen buy: how tweens, teens and twenty-somethings are revolutionizing retail
  • Yarrow, Kit
  • 978-0-470-40091-3
  • 2009-09-16
32,66€(IVA inc.)

Building brand value the playboy way
Building brand value the playboy way
  • Gunelius, Susan
  • 978-0-230-57789-3
  • 2009-09-16
51,97€(IVA inc.)

Destination branding: creating the unique destination proposition
Destination branding: creating the unique destination proposition
  • Morgan, Nigel
  • 978-1-85617-820-4
  • 2009-09-14
45,50€(IVA inc.)

Fundamentos de marketing
Fundamentos de marketing
  • Santesmases Mestre, Miguel
  • 978-84-368-2294-6
  • 2009-09-11
80,03€(IVA inc.)

Marketing research: an applied orientation
Marketing research: an applied orientation
  • Malhotra, Naresh K.
  • 978-0-13-609423-4
  • 2009-09-11
40,48€(IVA inc.)

Designing brand identity: an essential guide for the whole branding team
Designing brand identity: an essential guide for the whole branding team
  • Wheeler, Alina
  • 978-0-470-40142-2
  • 2009-09-10
31,20€(IVA inc.)

Luxury now: evolution, status, future
Luxury now: evolution, status, future
  • Okonkwo, Uche
  • 978-0-230-22024-9
  • 2009-09-04
93,55€(IVA inc.)

The seven principles of WOM and buzz marketing: crossing the tipping point
The seven principles of WOM and buzz marketing: crossing the tipping point
  • Mourdoukoutas, Panos
  • 978-3-642-02108-4
  • 2009-09-03
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