Social Media in Higher Education: ASHE Higher Education Report, Volume 42, Number 5

Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture.   Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co–curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey–Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication. INDICE: Executive Summary 7 .Foreword 13 .Acknowledgments 17 .Introduction and Relevance of Social Media 18 .Definitions 19 .Monograph Roadmap 20 .Demographics of Technology/Mobile/Social Media Use 22 .Historical Context 22 .Understanding the Connections Between Internet Usage, Social Media, and Mobile Accessibility 24 .Overall Social Media Data 25 .Platform–Specific Data 26 .Teenage Trends 28 .College Student Use of Digital Technologies 29 .Social Media and Students College Admission Process 33 .Recruitment and Selection Process 33 .Expectations of Prospective Students 34 .Institutional Strategies 38 .First–Generation College Students and College Choice 42 .Greater Access to Information 42 .Peer Feedback 45 .Emotional Support and Reinforcement of Identity 46 .Social Media and College Transitions 48 .Prearrival College Transitions 49 .Postarrival College Adjustment 50 .Maintenance of Home Relationships 51 .Forming Relationships with College Peers and Loneliness 51 .Institutional Attachment and Persistence 52 .College and University Social Media Interventions 53 .Academic Uses of Social Media 55 .Implementation of Social Media in the Curriculum 57 .Outcomes of Social Media Integration into the Curriculum 61 .The Negative Side of Social Media Use in the Curriculum 65 .Campus Social Experience and Cocurricular Learning 73 .Social Media and Student Engagement 74 .Social Capital Acquisition and Social Media 74 .Engagement on Social Media 76 .Activism and Civic Engagement 77 .Identity Development and Social Media 78 .Self–Presentation 80 .Digital Identity and Self–Presentation Implications for Practice 81 .Social Media Use in Specific Functional Areas 83 .Advancement, Development, and Alumni Relations 83 .Athletics 85 .Campus/Student Activities and Involvement 88 .Career Services 89 .Conduct Offices 90 .Crisis Response 92 .Multicultural Affairs 93 .Residence Life 94 .Emerging Challenges on Campus 96 .Anonymity 96 .Cyberbullying 98 .Social Media in Higher Education 5 .Racial Hostility 98 .Relationships and Dating 99 .Summary and Synthesis of Reviewed Literature 100 .Practice and Institutional Policy–making 103 .Research Implications 103 .Functional Areas and Cocurricular Implications 104 .Academic Implications 106 .The Future of Social Media on Campus 108 .References 112 .Name Index 129 .Subject Index 135 .About the Authors 139

• ISBN: 978-1-119-33589-4
• Editorial: Jossey Bass
• Encuadernacion: Rústica
• Páginas: 144
• Fecha Publicación: 23/11/2016
• Nº Volúmenes: 1
• Idioma: Inglés