This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
- ISBN: 978-0-415-61947-9
- Editorial: Routledge
- Encuadernacion: Rústica
- Fecha Publicación: 11/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés