This will be the definitive text on fundraising, providing readers with access to relevant theory alongside concrete examples of modern fundraising practice. With a pedagogical approach, clear learning objectives, recommended readings, case studies and summary self test questions and exercises at the end of each chapter, The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning, including: Introduction to Fundraising Chapter 1:Introduction to the Nonprofit Sector,The Profession of Fundraising, The Fundraising Cycle, Fundraising Ethics); Donor Behavior and Fundraising Planning (Who Gives and Why?; Social Influences on Behavior; The Fundraising Audit; Fundraising Planning; The Case for Support; Planning for Retention; Assessing Fundraising Performance); Direct and Interactive Marketing for Fundraising (Direct Marketing; E-fundraising); Major and Planned Giving (Major Gift Fundraising; Bequest Giving; Planned Giving); Institutional Fundraising (Corporate Fundraising, Grant Fundraising); and Fundraising and Civil Society (Local/Community Fundraising; Events Fundraising; Public Trust and Confidence; The Social Role of FundraisingADRIAN SARGEANT (Bloomington, IN) holds the worlds only endowed Chair in Fundraising as the Hartsook Professor of Fundraising at Indiana University. He is also professor of nonprofit marketing and fundraising at Bristol Business School in the UK, and adjunct professor of philanthropy at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. A dynamic speaker at fundraising events and conferences worldwide, he is a member of the Association of Fundraising Professionals, the Institute of Direct Marketing, the Institute of Fundraising, and the Market Research Society. He is also the managing editor of the International Journal ofNonprofit and Voluntary Sector Marketing and has authored numerous articles and books. JEN SHANG (Indianapolis, IN) is the worlds only philanthropic psychologist. Currently a post-doctoral research fellow at the Center on Philanthropy at Indiana University, she teaches graduate-level fundraising and her work has been featured in the Chronicle of Philanthropy and the New York Times. She is a member of the Association for Consumer Research, the Academy of Management, the Society of Personality and Social Psychology Public Radion Development and Marketing, the Economic Science Association Society of Judgment and Decision-Making, and the Association for Research on Nonprofit and Voluntary Actions.
- ISBN: 978-0-470-45039-0
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 688
- Fecha Publicación: 28/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés